10/4/2025 Marketing In The News ~ Social Media Marketing

 https://www.marketingtechnews.net/news/from-ads-to-ai-to-podcasts-why-social-media-is-the-centre-of-every-marketing-strategy-in-2025/


    This article by Marketingtechnews states how social media is the centre hub of marketing strategy for companies. This article  shows that 96% of social media marketers use AI in some form for ideas such as content ideation and writing captions with tools like ChatGPT, Canva, and Gemini leading the pack. Six in ten marketers find AI-generated content performs as well as or better than human-made posts. Social advertising acts as "intelligent digital billboards," with TikTok surging 85% in reach campaigns and delivering 94% higher click-through rates than Meta, capturing 75% of conversions via UGC and influencers. Meta, however, leads in sales (61.3% of total conversions) at a fraction of the cost, urging brands to use TikTok for discovery and Meta for closing deals in video-first formats. Success in 2025 demands video-first and strategies catered to the audience on social media.




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